Using Link Building Outreach for Content Marketing

We’ve already touched on the various techniques, tips, and tricks for crafting highly engaging content. While this is the foundation of your content marketing strategy, it only gets you so far. Think of content as the “hook” of your brand and link building as the bridge for your target audience to cross.

The goal of this article is to get a little deeper into how using link building is the best way to marketing boost your content marketing plan. You must have high-quality backlinks and shared resources through outreach linkbuilding and promotion to achieve success online.

This article delves into how link building can be the best way to give your content marketing plan a marketing boost. High-quality backlinks and shared resources through outreach linkbuilding and promotion are essential to achieve success online.

Think of link building as marketing a painting by Da Vinci before he became famous. The quality of the work is brimming with exceptional and innovative ideas, but unless there is an audience aware of the art because of its reputation – it goes unnoticed. If you want good ROI for your efforts in content, you must have links leading back to your website and landing pages.

Ahrefs puts it best: the authority you build with link building directly correlates to your page rank on search engines.

Building Your Audience

Growing authority with your online brand and content is a lot like creating buzz for a pop-up restaurant. You want your niche audience to get excited about what you have to offer because of the reputation you have cultivated for incredible work.

The more you can garner attention, acknowledgement, and be recognized as an industry leader or with positive affirmations from others within your niche, the more likely you will achieve your business goals. Consider the advantage of having a manual backlinks service to aid this process.

Looking at this from the perspective of an SEO-centric content marketer, that buzz happens when you get other websites (of equal or higher authority) to link back to your website. This practice is known in the industry as “link building,” can be significantly enhanced by employing a manual link building service.

What Exactly is Link Building?

Have you ever read an article with a link back to other resources for verifying a fact, suggesting a product, or offering a review? Those links build an interconnected web of references and focal points we use in everyday life. We base our decision on where to purchase some great Chinese food on the links and references of other users we trust.

That is what link building is. It relies on the authority and recommendations of already established organizations to promote someone new. Digital publishing is often a source for these endorsements. The more links from quality sites you have sending traffic to your landing pages, the more you appear to be an authority.

To hammer home this point, the #1 result in Google for any topic has roughly 3.8 times as many quality backlinks as the positions from #2 to #10, and a marketing boost is what many brands are aiming for. Why does this matter to content marketing?

The Significance of Link Building

The whole purpose of link building is to increase your rank on any search engine results pages (SERP). All these engines rely on backlinks to “upvote” your website. Each quality link is like a “vote of confidence” that the content you are delivering is on the up and up.

Search engines like Google survive by delivering the best results related to the search requests of users. They demand your content be highly relevant, and one of the best ways to judge this (especially through an algorithm) is by how many other sites link to you as a focal point.

The higher your “content grade” based on what you deliver and who votes you up directly impacts your SERP.

The Effect of Quality Backlinks

Now, all this being said, there is a crucial note to make about quality over quantity. Google has updated its search algorithm many times to weed out websites that purchase low-quality backlinks or use endless business directories to “appear” like they have authority. That’s why a blogger outreach service can be invaluable.

You don’t want to build a link building strategy on endorsements from websites outside your niche, with low quality authority, or that do use keywords Google would not want (sex, XXX, casino, etc.).

What About Automatic vs. Manual Link Building?

Like any other online process, you’re going to want to automate as much as possible. This allows you to spend more time focused on the essential business needs you enjoy, like customer relationships or creating new products. But for link building, a more personalized or manual links approach may be preferable.

The challenge with link building is that it may not be the wisest decision. Automated link building involves using third-party services to quickly acquire a ton of backlinks. This can help your website in the short term, but once Google takes a whack at your SEO rank, it will look closely at those quickly acquired links and think twice about boosting your SERP.

Manual link building is more personalized. Yes, it 100% will take more time, but you get to “handpick” the best backlinks possible to boost your page rank. Plus, search engines like Google, Bing, and DuckDuckGo love a more natural approach to link acquisition. They don’t want to see “black-hat SEO tactics” that use automated bots or Private Blog Networks (PBNs) selling their backlinks for pennies on the dollar.

The Dangers of a PBN

A PBN exists for no other reason than to drive links to a new website, so it gets higher authority. They work to manipulate SEO strategies and exploit any loopholes in the search engine’s algorithm to rank higher. Using a manual links strategy instead can offer more authentic results.

These networks usually thrive on ad or affiliate revenue. The more people they get landing on their pages and clicking on ads, the more money they make.

For example, if you build a blog on bird watching, you can join a PBN on the same topic to boost your SERP to page one of results. However, when someone goes deeper into those links, they discover other websites of lower quality that are “thrown up” online and don’t deliver good content. Google does not like that kind of disappointment in their users because it directly affects their ad revenue. You’re better off sticking to manual link building.

How to Manually Build Backlinks

Are you ready to grow online?! These are the tried-and-true methods of link building through manual effort that everyone agrees works. They do take a little more time, but the payout is so much more worth the wait.

#1 – Cultivate Online Relationships

Hands down, the best way to get a backlink is to build relationships with fellow content creators. Look for bloggers and industry influencers within your niche who are happy to share information and open doors for you. Try to collaborate through guest posting and mutually beneficial sharing that naturally grows both your audiences. Blogger outreach service can be a key asset here.

#2 – Pen Some Testimonials

Take a moment to offer some honest and thoughtful testimonials for products, various services, or useful tools that align with your niche and audience interests. These companies will appreciate the well-written insights and often link back to the companies or websites you’ve praised. That gives you more credibility in the industry as a leader and someone to watch.

#3 – Guest Post

You’ll hear about guest posting the most in backlinking. It is the easiest way to get quality backlinks, but also requires the most “cold calling” outreach, which a lot of people are uncomfortable doing.

When you reach out to a company, influencer, or blogger you want to link back to your website, you offer to write a post for their website that has a short blurb or link back to your website through anchor text. Guest posting is a significant aspect of outreach linkbuilding.

#4 – Influencers & Micro-Influencers

People with a lot of “social clout” through a large following are called influencers for a reason. They have sway within their niche market because of how many people listen to their carefully crafted online voice and brand. When you partner with them to link back to your products and services, you get a pre-built audience eager to test out your content for themselves.

A pro tip here is to never forget the power of micro-influencers. These are influencers with less than 10,000 followers and are fantastic for companies because their audience is “hyper niche” and way more motivated to take action.

#5 – Contact a Content Marketing Agency

Quality content marketing teams have cultivated incredible lists and tactics for building solid backlinks. Using their efforts to act on your behalf saves you time and avoids the automation techniques that Google doesn’t like. These agencies have insider contacts with media, publishers, and influencers you want and will leverage those to grow your website’s rank. They can be an essential part of your manual link building service strategy.

Wrapping Up

At the end of the day, link building is simply getting tons of other people to vote for your content. It is the political endorsement of a company or the recommendation from a waiter for a specific dish.

As long as you cultivate a strong list of links from high-quality websites, you will build authority in your niche that is authentic to the experience your target audience wasn’t to receive. Put in the effort and master the art of outreach and promotion.

Backlinks are crucial to your success, but they are not the end of the equation. If you want to grow your rank, you need good SEO practices, comprehensive content that users engage with, and a seamless experience through a manual backlinks service that drives and converts readers into loyal brand ambassadors.

Keep one eye on the algorithmic changes of search engines and the other on the links sending traffic to your website, and you’ll find your content marketing efforts pay off extremely well.