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smartcontent

Content to communicate

Professionally Written Articles, Blog Posts and Press-releases for Tech Companies

writing meaningful content to serve your business goals crafting and pitching stories to appropriate media outlets

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What we do

authentic custom-tailored blog posts and long-form articles to generate traffic and gain leads
our writing team with an in-depth industry knowledge will create carefully crafted and curated content that both humans and search-engines love.
press release distribution services
need more exposure? We craft the perfect news story to quickly increase public interest in your brand. We then deliver your story to the media marketplace to get your content in front of a global audience of journalists and influencers.
public relations and media outreach services
no content for the sake of content, but for subsequent conversations it gives reasons to. Our PR experts with journalist backgrounds and close publisher relationships craft stories that deserve to be linked to and shared by appropriate media outlets and important influencers in the industry.

How we work

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Customer Research
Content marketing is all about your audience and what they value. Basing on your input, our research of user experience and keyword driven insight, we’ll put ourselves in the shoes of your target readers, diving deeper into their behavior, identifying their pain points, preferences and goals.
Media Research
You are far not the only business that does what you do. To get visible in today’s crowded informational market you don’t want to wait for your readers to find your content – you want to take it where they already are. We’ll develop a media pool tailored to your business needs helping you find out the best way to reach the audience you are trying to speak to.
Plan
What’s the quickest way to confuse potential readers and put them off? Change your voice frequently by hiring occasional writers which will eventually result in sending your audience mixed messages.

By contrast, we don’t just evaluate the single piece – we look at your content strategy as a whole. How are you currently communicating to your audience? What will resonate with them? Getting detailed insights into your content gaps and opportunities, our specialists create a well-thought content roadmap, making sure each piece of your content is answering the intent of your visitors.
Create
Our team of clever creatives with an in-depth knowledge in IT industry and sharp-witted SEOs go the extra mile when it comes to delivering content that meets both your readers’ expectations and Google’s EAT (Expertise, Authority, and Trust) requirements. We go deeper than basic surface level information, creating content that emulates your brand’s voice, uses the audience’s language, and elicits readers’ emotions engaging them in discussions.
Distribute
Need to increase your content’s reach? This is where our digital PR and media outreach services come in. Diversifying how your targeted audience finds you, we help you build powerful links and pitch your content to high domain authority platforms, professional journals and other major media in the field. Let’s create some hype around your story making you tower head and shoulders above the competition!
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Need help on some particular stage of the journey, or have a project in mind that we didn't cover here? No worries, we have the expertise to take up all sorts of content services, from ghostwriting to translation, line editing to content audit, and more.

What you get

  • complete content strategy that enhances your credibility
  • content distribution across multiple channels in order to amplify its reach

— through industry-focused social channels

— through media and press coverage

— influencer and thought leadership outreach

— promoted posts in targeted industry publications

 

  • thought leadership in the industry
  • brand awareness and the associated benefits
  • website’s domain authority
  • search rankings, leads and conversions drive
  • website’s visibility to generate more quality links
  • additional sales and lead generation channel
  • budget-friendly promotion tool
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About us

SmartContent is a team of tech content writers, editors, SEO-specialists and tech consultants who will ensure we provide you with the expected level of technical understanding.

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Dmitry
Chief Media Officer
Media-expert, and when we say “expert” we really mean it! A whale on media-market with more than 10 years of experience in Public Relations. Co-founder & CEO of a big PR agency, he will help detect your customers like Terminator tracked down Sarah Connor (ok, not the best comparison) and deliver your content to that audience wherever they are across the media landscape.
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Vitaly
Chief Content Officer
Word enthusiast with the PhD in Linguistics focused on English Language; author of many scientific articles and the university lecture course “The Language of Advertising”, “Communication Technologies”, “Communication Design”. Loves playing with words to make stories compelling and easy-to-read. Years of experience in teaching and practicing storytelling, English academic and creative writing guarantee perfect service in providing you with top-notch content. Understands perfection. Will revise your content until you’re 100% satisfied with it.
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Anastasia
Project Manager
Expert in the field of event management and production. Author and organizer of many international projects in the field of corporate PR and GR communications.
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Vladimir
Designer
In this visual crazy world, the average user reads only 20% to 28% of the text and the rest is all visual. That is the fact that Vladimir knows as well as nobody else in the team. Tired of dull texts with dry data? His 20 years of experience in design will help remove complexity and deliver a wide variety of data visualization tools including infographics and data animation to present a ton of confusing info in an easy-to-read manner.
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What makes us different

What separates good content from great? It’s not a big deal these days to have a somewhat complicated, error-free tech article written. The number of freelance writers is vast. And so is the amount of content! Aren’t you tired of that cookie-cutter writing which is «good» but… totally vain?

Content marketing is more than writing on a blog or website. It’s about making human connection. About creating a relationship with your audience. About Trust.

We’ll not only craft and deliver well-written and attention-grabbing content to the right audience of yours, but also ensure the content aligns with your personal brand vision, giving a reason to communicate and relate.

Whether a startup or a big company, we know you have a great story to tell. Let us introduce you to the world, make you stand out by telling your story. Serious or humorous, straightforward or complicated, but always with a genuine and authentic content, eliciting emotions from your audience, turning them into promoters of your brand.

Proud of us:

Elena
Chief Marketing Officer Phygit
First of all, I’d like to thank you guys for the great job you’ve done and for a trendy content you craft for Phygit. What I appreciate most in working with SmartContent is the quality of content they provide. Such a deep dive into the topic and client’s product — that’s rare, in my opinion. I often re-read articles by SmartContent, every time getting something new for myself. As for the communication processes, terms of execution, meeting deadlines, I can only say one thing: Dmitry and the team, you are professionals! Hope to have more content for Phygit from SmartContent in the future!

Why content marketing

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What we offer

Standard Service Packages

Turnkey Content Creation Services

  • Customer research

— identifying intents of your target audience; — detailed insights into your content gaps and opportunities; — research on your competitors; — understanding your tonal style.

  • Plan content strategy for your blog for 3 months

full blog post roadmap; insertion schedule. Updated every 3 months.

  • Write 4 large (8,000-10,000 characters) native English pieces on complex tech topics per month

topic research; crafting content; proofreading by native English speakers; several headline options; visual content offers tailored to your text; SEO optimization;

— adjusting content for social media channels.

Publishing Services

  • Media field research.
  • Match your content with a large pool of industry peers, bloggers and relevant media outlets.
  • Interact with media

— reach out to relevant sites and bloggers; — strike up meaningful relationships with journalists; — represent your brand.

  • Monitor and adapt press materials.
  • Publish 1-2 pieces of your content on appropriate media outlets per month, starting from the second month of work.

Content Creation & Publishing Services

  • Customer research
  • Plan content strategy for your blog for 3 months

Updated every 3 months.

  • Write 4 large (8,000-10,000 characters) native English pieces on complex tech topics per month

topic research; crafting content; proofreading by native English speakers; SEO optimization;

  • Media field research.
  • Match your content with a large pool of industry peers, bloggers and relevant media outlets.
  • Interact with local media

— reach out to relevant sites and bloggers; — strike up meaningful relationships with journalists; — represent your brand.

  • Monitor and adapt press materials.
  • Publish 1-2 pieces of your content on appropriate media outlets per month, starting from the second month of work.

Press Release Distribution

  • Write the press release according to your specifications in the target language.
  • Localize your press release, so that it is appealing in the countries you send it.
  • Tailor-build media lists for each individual release to reach the media contacts most appropriate to your messages.
  • Deliver your story to the media marketplace, using industry-leading, innovative PR tools to get your content in front of a global audience of journalists and influencers.
  • Make a report on your press release syndication.
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Need a special mix of services? For example, you may need a different number of articles of different length and depth. Contact us to get started!   Need some content services that we didn’t cover here? We have the expertise to take up all sorts of content services: translation, line editing, ghostwriting, content audit, and much more.

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